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CREATIVE ENGAGEMENT

Creative Engagement Strategies

Did you know? Information presented as a story is retained 22x more effectively than a presentation of facts and figures. NTC’s creative engagement strategies apply story-based learning to the amplification of client messaging. This method inspires positive behavior change in students that spreads into homes and throughout communities.

NTC’s proven approach increases both classroom discussion and student retention of important topics and information. Through social-norming techniques and memorable educational experiences, NTC’s K-12 outreach sticks with students long past the event and supports sustainable and meaningful behavior change over time.

Our creative engagement delivery methods include:

  • Live in-school performances
  • Real-time livestream events
  • Videos on-demand
Live in-school performances
Real-time livestream events
Videos on-demand

Live in-school performances

NTC has effectively educated students through live, all-school assembly performances since 1978. Our customized scripts, performed by two actor-educators, use creative theatre techniques to bring important educational topics to life and connect with students in meaningful ways. Our shows typically focus on four educational points, taught and demonstrated throughout each performance, that are aligned with state and national standards. Performative teaching techniques like call-and-response, student volunteers, moving through the audience and the use of physical props support the educational concepts of each event. NTC programs connect with all kinds of learners, through a variety of teaching styles, to ensure a meaningful experience for each student.

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Real-time livestream events

NTC’s Livestream Learning Studio delivers your messaging directly into schools through our user-friendly digital platform. Our diverse cast of dynamic hosts interact directly with each participating classroom and answer student questions live from our home studio in Minneapolis. NTC’s virtual programs engage students with academic content through storytelling, humor and creative activities. Livestream programs stream directly into classrooms with no additional equipment or software required and are a great tool to focus your program on specific grade-levels.

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Videos on-demand

NTC’s video production services combine our story-based learning approach and creative storytelling techniques with digital technology to create unique classroom teaching tools. Educational videos capture students’ attention while supporting easy access and implementation for educators. Our turnkey services include script development, casting, filming, editing and all post-production tasks.

Video engagement provides verifiable consistency of messaging through a visual/audio approach to learning. These academic experiences are familiar to students who already connect with devices as learning tools. Many of our videos are made to reinforce learning in the classroom, but we also create:

  • How-to videos
  • Animated videos
  • On-boarding videos
  • Installation videos for various kit incentive components
  • Social media and digital marketing videos
  • Teaching training videos

Video production at NTC has won multiple Telly Awards and is responsible for the nationally syndicated educational series, M@d About.

What our clients say:

"Live theather is a really dynamic way to teach students, especially when you combine it with curriculum activities, in-class discussion and homework assignments that engage parents. We've been working with NTC for over 20 years to deliver out electrical safety and energy messages into the schools. It's been a great partnership and an effective way of reaching students."

Peggy Hanson

Director of the Minnesota Power Foundation, Minnesota Power
"We get such great response from everyone who sees a performance – teachers, students, bank employees. We’ve even had customers walk into a local branch and thank us for bringing the program into their schools! There’s a tremendous level of appreciation, especially in smaller communities that typically have fewer options for this kind of programming. I’m proud that Bank of the West has made a financial commitment to take Mad About Money into the schools. While it’s certainly done a lot to create a positive image for the bank, I’m proudest of the positive impact that the program has had on our students."

Christine Hensley

VP of Community and Government Affairs, Bank of the West
"I find all of the material easy to follow and the charts, graphs and comments in the final report clearly articulate the impact this show has had with the students and teachers in our service territory. Not only do I have the material I need to meet with my leadership, but also am now prepared to meet with the department that funds the program and is responsible to report our outcomes to the PSC. While the show is a small part of the work that FPL does to educate customers about energy conservation, it is one that is highly visible and we appreciate the partnership with NTC. The show is now the easiest part of what I manage, and this allows me to focus on new programs and issues in education."

Maureen Wilt

Education Program Manager, Florida Power and Light Company (FPL)
"The details of the performance were an eye opener for the food industry and other school districts that are addressing these issues. Theatre is extraordinarily effective and FMI attendees see the positive impact on reputation for sponsors teaching students about nutrition, messages that are delivered right in their school."

Joan Nachmani

Director of School District of Philadelphia, EAT.RIGHT.NOW. Program
"The details of the performance were an eye opener for the food industry and other school districts that are addressing these issues. Theatre is extraordinarily effective and FMI attendees see the positive impact on reputation for sponsors teaching students about nutrition, messages that are delivered right in their school."

Beth Carlson

Manager of Mass Market Programs, WPPI Energy

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